2016 IMSA TV Spots
As in the previous two seasons, IMSA once again selected RACER Studio to create their TV ad spots. For 2016, the theme “Let’s Go” was evolved from what was begun the previous year. In the new spots, the voice of “Let’s Go” was given over to the two main protagonists in every IMSA event – the drivers and the fans. Shot on location at Circuit of The Americas in Austin,Texas and Road Atlanta in Braselton, Georgia, the spots capture both drivers and fans in candid moments stating the 2016 anthem, “Let’s Go” for an immediate and intimate view into the emotional hook of an IMSA event weekend.
Both spots were edited at NASCAR Productions in Charlotte, North Carolina.
Creative Director and Copywriter - George Tamayo
Director - Kevin Necessary
Production - Necessary Films
Project Manager - Molly Binks
Executive Director - Paul Pfanner
Producer, NASCAR Productions - Jason Jacobsen
Editor - Sammy Lopez
Client - IMSA
Director of Brand and Consumer Marketing - Brian Beierwaltes
2015 IMSA Advertising Campaign
For the second consecutive year, IMSA selected RACER Studio to create the advertising campaign for the TUDOR United SportsCar Championship. The television, print and online campaign consists of elements intended to drive awareness of the the 2015 schedule, including television tune in, as well as two different brand spots created for television.
IMSA tasked RACER Studio with bringing to life the "explorer" brand archetype that they developed prior to the start of the 2015 season. The position defines the series as one where fans can go beyond passive spectating to true interaction in a variety of ways at both events as well as at home.
The first television spot, titled, "Let's Go," is a high-energy anthem that calls out a variety of the Series brand attributes using footage taken from the 2014 season blended with text graphics. The "Let's Go" theme particularly conveys the ability for fans to be proactive event participants and is used in-market to promote advance ticket sales. The spot was produced by NASCAR Productions.
A second brand spot anchors the overall campaign using the theme, "Follow Me." Evoking a common social media phrase, the "Follow Me" campaign spans television, print and online executions that beckons fans to interact with the series whether they are following from home, on event or on the go through a variety of mediums.
The television spot was filmed in Daytona Beach during the Roar Before the 24 and edited at NASCAR Productions in Charlotte, North Carolina. Print and online elements were created at RACER Studio.
Creative Director and Copywriter - George Tamayo
Print and Online Designer - Aaron Justus
Project Manager - Molly Binks
Executive Director - Paul Pfanner
Producer, NASCAR Productions - Jason Jacobsen
Client - IMSA
Director of Brand and Consumer Marketing - Brian Beierwaltes
This is the TV commercial component of an integrated media campaign to launch the all-new “Tudor United Sports Car Championship” identity of the recently united IMSA and Grand-Am racing series. The campaign included print, digital and video assets. This work was done in collaboration with directors Kevin and Darren Necessary and edited by Jeff Tober at Bandito Brothers.
This is the TV commercial component of the 2013 IndyCar series integrated media campaign. It was designed to promote the IndyCar racing season by leveraging the big spike in visibility achieved around the Indy 500, as well as the unique attributes of the series. The campaign included print, digital and video components. This work was done in collaboration with director/producer Conrad Piccirillo and edited by IMS Productions.