Team

RACER Studio is led by a tight team of creatives that have a wealth of subject matter experience developed over years of collaborating with some of top motorsports and automotive organizations.

Paul Pfanner, Founder, President & CEO

Paul learned at a young age that if you can fake credentials to get into races, good things happen to you. As a result, he started his career in media from his parents garage. A habitual early riser, he says that he’s working, but he’s really playing with his slot cars.

CJ Olivares, President, RACER Network

CJ, a 35-year c-suite media executive and the founder of FUEL TV, is a highly respected leader with a proven ability to successfully build and operate digital and linear media businesses, develop compelling programming, and nurture relevant brands. CJ provides RACER with a blend of strategic and operational expertise that drives transformative growth across multiple business lines. CJ splits his time between Los Angeles and Indianapolis serving the businesses west and east HQs and getting his golf handicap to a single digit.

Laurence Foster, Editor-in-Chief

Laurence gave up a career in aeronautical engineering to pursue his love of motorsports through storytelling and never looked back. He’s from Yorkshire and his favorite football club is Hull City. He’ll thank you to not remind him they aren’t currently in the Premier League.

George Tamayo, Creative Director

George traces his love affair with motorsport to when he first heard about a guy called Clay Reggazoni driving a Ferrari. Since then, it’s been the visceral elements of racing that continue to inspire his creativity. He’s also often riding a bike. Claims it’s where he does his best thinking.

Marc Mazarin, Senior Vice President - Marketing

Maz is an award-winning marketer recognized with Emmy, Clio, Webby, and Promax awards, who mixes a disruptive and innovative approach to marketing with an entrepreneurial mindset that hones in on new opportunities and drives sustained growth for the business. Marc's career has spanned high-profile marketing and creative positions at HBO Max, Apple TV+, Sony Pictures (Crackle), Starz and NBC Universal. Having grown up in France and studied in Michigan, Maz may be one of the few bilingual fans who can passionately cheer for both Paris Saint-Germain in European football and the Detroit Lions in American football

Ed Niemi, Senior Vice President - Content Distribution & Strategic Partnerships

Ed, with over 25 years as a content distribution executive in media, oversees all aspects of the content distribution business. He has been able to expand the reach of the network and drive substantial subscriber growth by securing partnerships with over 200 global video platforms. He previously led the successful distribution strategy for the Cleveland Indians regional sports network and FOX Sports Ohio.  Ed is a former college golfer and a lifelong Clevland sports fan while residing in Westfield, Indiana.

Matt Boice, Vice President - Client Partnerships

Matt races towards enthusiast media building partnerships while previously at Warner Bros. Discovery and Advance with the likes of performance minded OEM's such as Ford Performance, Dodge and GM Performance and aftermarket giants including Holley, Amsoil, eBay, and Falken Tire. He says the best partnerships come from an in-person understanding of clients' businesses at events and their facilities.  When not at either his weekends are usually spent courtside at volleyball tournaments cheering on his family.

Mark Carter, Senior Vice President - Partnerships

Mark is an experienced and dynamic partnerships leader focused on driving topline growth. His strategic vision and commitment to building lasting business relationships have been key to developing robust partnerships and achieving significant sales targets in executive positions across the sports media landscape, including Saatchi & Saatchi and NBC Sports. As a former professional surfer from Southern California, Mark has adapted well to his land-locked life in Indianapolis, enjoying mid-western hospitality and spending time with his wife and three children.