Team
RACER Studio is led by a tight team of creatives that have a wealth of subject matter experience developed over years of collaborating with some of top motorsports and automotive organizations.
CJ Olivares, RACER Group CEO
CJ, a 35-year c-suite media executive and the founder of FUEL TV, is a highly respected leader with a proven ability to successfully build and operate digital and linear media businesses, develop compelling programming, and nurture relevant brands. CJ provides RACER with a blend of strategic and operational expertise that drives transformative growth across multiple business lines. CJ splits his time between Los Angeles and Indianapolis serving the businesses west and east HQs and getting his golf handicap to a single digit.
George Tamayo, Creattive Director
George traces his love affair with motorsport to when he first heard about a guy called Clay Reggazoni driving a Ferrari. Since then, it’s been the visceral elements of racing that continue to inspire his creativity. George has worked with a celebrated list of clients including the Audi Driving Experience, BMW, IMSA, KYB, Laguna Seca Raceway, Lime Rock Park, Mazda, Porsche Motorsport, Skip Barber Racing School , Toyota and others. He’s also often riding a bike. Claims it’s where he does his best thinking.
Bobby Akin, Executive Producer
Bobby Akin is a programming executive with more than two decades of experience in original-programming and branded-content marketing solutions. He has been at the forefront of creating engaging, award winning automotive content for many leading industry brands including: Porsche, Audi, Genesis, BMW, Toyota and many more.
His passion for cars and motorsports run deep. Born into a racing family, Bobby Akin was a professional driver for nearly a decade, scoring wins at the Rolex 24 at Daytona, the Columbus 500 and the Watkins Glen 24 Hour race.
Mark Carter, Senior Vice President - Partnerships
Mark is an experienced and dynamic partnerships leader focused on driving topline growth. His strategic vision and commitment to building lasting business relationships have been key to developing robust partnerships and achieving significant sales targets in executive positions across the sports media landscape, including Saatchi & Saatchi and NBC Sports. As a former professional surfer from Southern California, Mark has adapted well to his land-locked life in Indianapolis, enjoying mid-western hospitality and spending time with his wife and three children.
Matt Boice, Vice President - Client Partnerships
Matt races towards enthusiast media building partnerships while previously at Warner Bros. Discovery and Advance with the likes of performance minded OEM's such as Ford Performance, Dodge and GM Performance and aftermarket giants including Holley, Amsoil, eBay, and Falken Tire. He says the best partnerships come from an in-person understanding of clients' businesses at events and their facilities. When not at either his weekends are usually spent courtside at volleyball tournaments cheering on his family.
Ed Niemi, Senior Vice President - Content Distribution & Strategic Partnerships
Ed, with over 25 years as a content distribution executive in media, oversees all aspects of the content distribution business. He has been able to expand the reach of the network and drive substantial subscriber growth by securing partnerships with over 200 global video platforms. He previously led the successful distribution strategy for the Cleveland Indians regional sports network and FOX Sports Ohio. Ed is a former college golfer and a lifelong Clevland sports fan while residing in Westfield, Indiana.